As homeowners ourselves, our company was founded out of the desire to help people. Cost Guides hasn’t always been called “Cost Guide”. Before, we had it under it’s parent company, Contractor Appointments. Contractor Appointments was created by our founders as a platform to help both the homeowner and the contractor. One brand and one website helped two different types of audiences. We wanted to help homeowners find contractors, contractors find customers and improve the experience for everyone.
A Growing Audience
Over the years we realized that if we really want to help these two different audiences the most with the long-term vision we have for helping each of these audiences, we needed to have two different websites and brands so everything could have the opportunity to grow and have clarity around each vision. So – We moved our homeowner-focused side of the company over to its own website – Cost Guide.